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Online gambling giant Bodog.net has finalized a deal with the Canadian Football League that will see it’s logo displayed prominently.

The agreement will see Bodog’s logo on the game field, on stadium signage and on digital advertising for all CFL playoff games and during the Grey Cup; the CFL’s equivalent of the Super Bowl. The deal is good for the next three seasons.

Speaking out about the deal, Adrian Sciarra, Senior Director of Partnerships for the CFL said: “Fantasy leagues are a huge part of how fans interact with their favourite sports teams and leagues, so signing with Bodog.net – a recognized leader in fantasy gaming – is good news for our league and for our fans.”