Calida Gaming Is Looking To Cater To Male Members

Written by Elizabeth Officer on January 29, 2011 – 8:30 pm

Calida Gaming is launching a new marketing ploy and it includes scantily clad women. The company will be hosting a virtual beauty pageant like contest each month.  Each winner for a particular month will hold the distinction of being Miss Online Casino. This is obviously an attempt to appeal to the website’s male members. Some people are surprised that the site chose to go this route considering the large number of online female poker players and the recent trends which saw less male specific marketing.

For the month of January 2011, Tiffanie Craddock was voted Miss Online Casino. She is an industry model who is well known in Las Vegas. There have been no definite duties spelled out for the winners. What is sure, however, is that there will be plenty of pictures of each lady with not much in the way of clothing.

Another male-oriented “addition to the website is a character called Bonus Girl. She will be included in the site’s newest videos which are being introduced in an effort to provide a more interactive environment for the site’s members. Bonus Girl is a super hero, complete with a costume.

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